Who is McKinley James, and why is he on the cover of Eric Church’s new album?

Have you heard the new Eric Church album “Mr. Misunderstood” yet?  Rolling Stone gives it four stars and for what it’s worth…I give it two thumbs way up.  If you’ve seen the video, you might recognize the star as the same young man who is on the album cover.  So who is Mr. Misunderstood?  Meet McKinley James!