Burger King recently launched a new campaign called #FeelYourWay with Mental Health America surrounding it’s “Real Meals” …because no one is happy all the time. Yes. Take that McDonald’s Happy Meals.
Burger King spoofs McDonald's with Real Meals, like the Pissed Meal and DGAF Meal, to let its customers know that "no one is happy all the time." The campaign's purpose is to bring awareness to mental illnesses for Mental Health Month. https://t.co/1Tp1aSGLMg pic.twitter.com/6IWz8PNkgi
— CNN (@CNN) May 5, 2019
#FeelYourWay aims to let BK customers know that it’s okay not to be okay. The fast food chain released this video as part of the campaign:
While some may find the video to be a refreshing, maybe more realistic take on how we deal with mental health today… Not everyone is impressed with Burger King. Here are some of the roast-y tweets that have surfaced since the chain started it’s campaign:
you're a hamburger restaurant
— Rob DenBleyker (@RobDenBleyker) May 2, 2019
Just punched a hole in my wall thinking about all the money I could have saved last year by just having Burger King instead of having to go to the psychiatric hospital
— Your Grace (@GraceSpelman) May 2, 2019
congratulations to burger king for ending mental illness the same way kendall jenner and pepsi ended racism
— sloane (@cottoncandaddy) May 2, 2019
It’s always a gamble when taking on social issues like this, but only time will tell how this affects the company (and society) in the long run.
If you wanna give them a try, you have choices. Pick from PISSED, YAAAS, DGAF, SALTY, or BLUE:
— Burger King (@BurgerKing) May 1, 2019