If you’ve gone this far without hearing of or watching “Tiger King” than you are a better person than most. The show has blown up and so have two of the stars: Carole Baskin and Joe Exotic.

A Fortville, IN restaurant owner used the show’s popularity to help out his business and his employees. Jake Burgiss owns FoxGardin restaurants, and like all restaurants in Indiana, they can only do take out and delivery right now.

So, Jake got creative—during an Instagram Live, he vowed to get Joe Exotic’s signature mullet hairstyle if the video got 1,000 views. Well 3,000 views and more than $3,000 in donations later, Jake made good on his promise.

View this post on Instagram

Things happened last night y’all. @jakeama1 of @foxgardin and myself joined forces to give you the #tigerking. • • • You beautiful people made this happen by donating $ to the staff of all 4 restaurants and purchasing gift cards. I can’t wait to get back behind the chair and eat at my favorite restaurant! #supportlocal #foxgardin #hairbycarlysparks

A post shared by C A R L Y S P A R K S (@hairbycarlysparks) on Mar 29, 2020 at 7:19am PDT

The team has since issued a new challenge:

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If we get 268 carry out orders by 8pm Friday, #JakeExotic will pierce his eyebrow just like #JoeExotic. Let's do this.

A post shared by FoxGardin Kitchen & Ale (@foxgardin) on Apr 1, 2020 at 8:01am PDT