This is genius. The Hallmark Channel launched their own wine brand last year, and now they’re taking it a step further with an official wine club.

Of course, the biggest perk is the wine, but members of the club will also get “a free month of Hallmark Movies Now, and other unique benefits like Hallmark Channel DVDs, Hallmark Publishing eBooks and audiobooks, Hallmark Keepsake Ornaments and more,” according to Food and Wine. I spent $40 on two ornaments last year, so that’s a pretty good incentive.

Like a lot of wine clubs, shipments go out four times a year, and the first shipment will be in September. They’re starting with Autumn Dreams which is a pinot noir. And yes, they will pair the wines with movie suggestions.

Now they just need an ice cream of the month club. I’d sign up for that.