Hard Seltzer Sales Appear To Be On The Decline

For months and months, sales of hard seltzer were rolling, but it looks like things might be slowing down. A few weeks ago, Molson Coors discontinued production of Coors Seltzer.

And according to CNBC, last week, the stock price of Boston Beer, which makes Sam Adams, tumbled 26% because of weak sales of their Truly hard seltzer.

Could we already be seeing the beginning of the end of this trend?

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