This might be one of the coolest things I’ve seen as far as auto technology goes. Granted, I probably value the car’s color more than it’s actual performance, but still!

According to Dezeen, BMW unveiled a new concept car at the Consumer Electronics Show in Vegas, and the whole thing changes colors at the push of a button.  Instead of paint, the entire SUV is covered in the same “digital paper” they use in Kindle e-readers.