Ikea is testing out a new marketing idea by putting an actual pregnancy test in their magazine ad. And yes, you pee on it.

FOR REALS.

You read that correctly. In a nutshell, IKEA wants you to pee-uh. (Sorry, couldn’t resist.) And if you do, it could mean a 50% discount on a new crib for your little one. So, we’ll ask again. Would youuuuuu? Heck, we all agree we would pee on pretty much anything if it meant a 50% discount! It’s 50%, people!!!!

Yes, it’s weird. Yes, it’s, well, gross. Yes, IKEA employees are going to want to invest in some medical gloves. But, hey…we’re talking about it, so the gimmick is working for them, right? Free PR! We’ll see you at IKEA!

Just be prepared for long lines to the restroom.