For months and months, sales of hard seltzer were rolling, but it looks like things might be slowing down. A few weeks ago, Molson Coors discontinued production of Coors Seltzer.
And according to CNBC, last week, the stock price of Boston Beer, which makes Sam Adams, tumbled 26% because of weak sales of their Truly hard seltzer.
Could we already be seeing the beginning of the end of this trend?